I've spent the last few years building things that didn't exist yet — tools, frameworks, and workflows that changed how a creative team operates. This page collects some of that work: what we built, why we built it, and what it unlocked.
Accelerating Brand Illustration with AI
How we deployed a custom AI illustration workflow at Indeed and cut production time by 80%
Engineering a Growth Marketing Design System that Scales
How we brought consistency and speed to a disjointed design process
Rethinking Creative Feedback with AI
Why we built a Chrome extension that streamlines creative feedback
IBM Watson
Designing the avatar and answer-panel interface for IBM's Jeopardy! juggernaut
Scaling A/B Testing for YouTube Shorts
Why we built a custom app to test and learn faster
Creative Machines
Three methods for creative collaboration with machines — the seed of my creative technology practice (2008)
Creative Technology Now
A wandering collection of contemporary creative acts